Its parent company, Shenzhen Huikun Technology Co., Ltd., has its headquarters at its flagship store in Dubai, integrating sales and after-sales service. With the United Arab Emirates in the Asia-Africa-Middle East region as its core market, the brand's business covers more than 50 countries including Saudi Arabia, India and Iran, and extends to the African continent.

Adhering to the management philosophy of "pursuing excellence", Cidea strictly controls product quality, innovates production technologies and serves customers with sincerity. It is not only a reliable partner for customers, but also a solid pillar for value-added sales and services.